This document is a fine creative idea about the Renault's marketing plan for 2003, within the Hungarian business environment.

EXECUTIVE SUMMARY The selling dodging of Renault Hungary aims to join on its market share by 10% and its sales revenues by 15 to 20% in all market segments throughout the year 2003. The objectives of the company toilette be achieved by introducing a new marketing system that is based on individualise interior and outside heading of the cars. As the focus is on the new generation, we have selected the chase models from itsexisting portfolio: T go ongo, Clio, and Megane. The repositioning accompanies a soused advertizing campaign, that is applied to energize new customers from competitors, or to win new ones from the yet uninfluenced potential target groups and to keep open persistent customers by debauch at commercials. The most essential tools included in the communion tittup are television advertising and public relations. In the PR campaign we organise contests, exhibitions, atmospheric pressure conferences and special events in deliver to create a jr. and more vivid assessment for Renault. Besides the new intellect of personalised interior and exterior design, we continued focusing on traditional attributes, such as safety and comfort. The marketing political program consists of several elements that are tentative and perhaps negligible in case working with a tight budget. The execution of the marketing strategy expects to have an do on the way the jr. generation develops opinion on Renault by the end of year 2003.

TABLE OF CONTENTS EXECUTIVE SUMMARY1 TABLE OF CONTENTS2 ENVIRONMENTAL ANALYSIS4 PEST ANALYSIS4 Political - Legal4 Economic4 Sociocultural6 Technological7 INDUSTRIAL ANALYSIS8 PORTERS 5 FORCES MODEL8 Threat of entry8 Bargaining berth of buyers9 Bargaining bureau of suppliers10 Threat of substitutes10 Competitive rivalry10 THE HUNGARIAN MARKET11 RENAULT IN HUNGARY11 SWOT ANALYSES12 Strength:12 Weaknesses:13 Opportunities:13 Threats:13 COMPETITOR ANALYSES13 MARKET RESEARCH16 TARGETING17 GEOGRAPHIC:17 DEMOGRAPHIC18 PSYCHOGRAPHICS18 BEHAVIOURAL18 POSITIONING18 MARKETING OBJECTIVES19 MARKETING STRATEGY19 THE give away ELEMENTS OF THE STRATEGY20 Emphasize Safety20 Superior interior design20... Very good intro of ideas! Useful for the analysis of Magyar market for Renault, and marketing strategies!!! If you pick out to get a proficient essay, order it on our website: Ordercustompaper.com

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