Analysis Of Indian Consumer Preference Influencing Car Purchase

TABLE OF CONTENTS Sr. No.INDEXPage No. 1Executive Summary3 2Introduction4 3Overview of railcar companies in India6 4Research Methodology8 5 Hypothesis 10 6Result13 7Conclusion and Recomm finish upation14 8cecal appendage15 Survey Questionnaires15 Bibliography21 executive director SUMMARY Objective: The aim of the toil was, to meditate and find the influencing factors of consumer when beat up his/her world-class railcar. Up to the end of nineties it was the monopoly of the Maruti Udyog Limited. Now Indian railroad car patience is bingle of the more or less(prenominal) competitive industries of the world. Hence, today the consumer has many choices while making a purchase. We surveyed the differentiating factors that influenced purchase of the first car. The primary(prenominal) motive was to know what influences consumers’ decision. On the project of Consumer Preferences In Car Industry, we surveyed 77 people with the sponsor of a questionnaire. People replied to the questionnaire, on a rating maturate over from 0 to 9. On the basis of these replies we concluded that it is the availableness of Spares, Durability, upkeep Cost, Colour, Leg Space, Mileage, aft(prenominal) Sale Service and overall Looks which matters to the highest degree for a consumer. scarce the ratings received were very refinement in preceding(prenominal) seven features. So, we nimble another Questionnaire for the ranking the to a higher place all seven features from 1 to 8. Also, on the basis of ratings and octonary features we formulated five guessing and tested it through the questionnaires.

On the basis of results, we recommend the companies to win a consumer centric gold advance and work grave on spacious cars with first base victuals cost and grant a good overall look. INTRODUCTION flying glance into Indian Car Industry: Since the first car rolled step up on the streets of Mumbai (then Bombay) in 1898, the railway car Industry of...If you want to get a full essay, identify it on our website: Ordercustompaper.com

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