Marketing

Marketing Mary Miller is the marketing manager for view Products Corporation and she has to decide whether she should allow her largest customer to buy set of base Products file folders and market them under their own name, (Natcom Inc.) alternatively than the File X?s brand, used by paper Products. Mary is afraid that if she doesnt accept the offer, the customer will determine upon an opposite file folder producer. Mary really sole(prenominal) has both options; accept or refuse the offer from Natcom. in that honor is a certain degree of risk involved with each option and she needs to decide which option is the safest for account Products Corporation.

If stem Products refuses the offer they are putting themselves in a separate to possibly pull back 30 percent of their moving in, well-nigh 12 million dollars per year. Even if Natcom continued purchasing their other supplies from Paper Products, and only quit purchasing file folders, the business would lose approximately 4.2 million dollars per year. If Mary de...If you want to prepare a full essay, order it on our website: OrderCustomPaper.com

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