Critically discus Visit Scotland Organisation and its contribution to Essay

critically discus Visit Scotland Organisation and its contribution to the maturation of stinting touristry in the past decennium years - Essay ExampleThese make-ups play a fundamental role in development of touristry products within different markets. This article presents an analysis of the bailiwick tourism agency for Scotland VisitScotland. The article identifies the numerous approaches the judicature has pursued in development of tourism within the sphere, and the result of these strategies on the tourism industry in Scotland. The report provides several recommendations that could enhance the impact of the organisation on the tourism activities occurring within the country. Table of contents Executive summary 1 Table of Contents 2 Introduction 3 Methodology 3 Background of Visit Scotland 3 Findings 4 Partnerships 4 Marketing 6 Provision of information 7 Quality and sustainability 7 Discussions 8 Recommendations 9 Conclusion 10 References 11 Introduction VisitScotland is the Scottish national tourism agency that undertakes the role of marketing the country as a tourist destination in the world. The organisation is a government funded public body that plays a significant role in organize various stakeholders within the tourism industry, in Scotland. The organisation has continuously been actively involved in the development projects of many tourism-based investments within the country. ... These activities have provided significant impacts in the development of tourism activities within the country wherefore contributing to economic improvement through sustainable tourism activities (Yeoman, para 1). Methodology The research garner in this report was taken from various literatures available online. Journal articles and books have also been utilised in gaining an objective perspective of the organisation. Background of Visit Scotland Visit Scotland is an executive public body in Scotland, which coordinates tourism activities in Scotland and acts as the national tourism agency. The organisation operates from head offices located in Edinburgh, Scotland as hale as other locations across the country (VisitScotland, para 1). The organisation was established in 1969 as the Scottish Tourism Board, and has continued to undertake tourism related activities since inception. The organisation is charged with the responsibility of attracting visitors to the country an accomplishment it undertakes through advertising, promotional campaigns and many other approaches. The organisation works closely with VisitBritain, a similar organisation with similar tasks across the entire Britain. The organisation coordinates tourism-marketing activities within the country, and seeks to ensure sustainability of the tourism sector within the country (Yeoman, Galt, and Mcmahon-Beattie, 14). Findings The organisation has been fundamental in the sustainability of tourism activities within the country for many years. The presence of the organisations remains inherent in the tourism activities undertaken through the country. The organisation has over