Monday, June 3, 2019
The Impact Of Digital Media On Ebay Information Technology Essay
The Impact Of Digital Media On Ebay Information Technology EssayeBay is known tout ensemble everywhere the world as the leading online Marketplace which came in to life in 1995,eBay Inc, was founded by Pierre M. Omidyarand its headquartered in San Jose, California, TM (2002). eBay created a special platform for the sales agreements of goods and run by a passionate village of individuals and stemma. On days there argon millions of items across thousand of categories for sale on eBay just like Half.com, eBays site dedicated to fixed price trading. eBay allows flock on a Local, National and International basis, with customize site in marketing all over the world.eBay, together with its sub-visions, demand online marketplaces for the sale of goods and services, online payment services, and online confabulation offerings to a diverse community of individual and logical argument in the USA and Internationally.The comp any operates in three Intentions eBay Marketplace, Payments, an d Communications.The eBay Marketplaces This platform provides infrastructure to enable online commerce in a mutation of formats, including the traditional auction platform and its other online platforms, such as Rent.com, Shopping.com, Kijiji, mobile.de, and Marktplaats.nl. Its services include trust and safety programs, reply forum, safe chanel program, eBay standardised purchase protection program, node support, tools and services.The Payments element Feeds a product for small businesses, online sellers, and individuals that enables them to send and receive payments online. Its services include joining the network, crosscheck of its PayPals account holders, withdrawing funds.The Communications segment provide voice over profits protocol calls between Skype subscribers, also provides connectivity to traditional fixed-line and handheld telephones. The company also provide online apartment rental services and comparison shopping resource service, as well as provides an Internet payment platform that allows merchants to subroutine, and manage online payments.2. MISSION STATEMENT OBJECTIVEeBay pioneers communities built on commerce, sustained by trust, and inspired by opportunity. eBay brings together millions of hatful every day on a local, national and outside(a) basis through variety of websites that focus on commerce, payments and communication. This has also help the company in various(a) focusings between their numerous customers worldwide. They stir engaged in the method tell below.A crop to Buy. You terminate get almost anything item you need or want at very low deal better than you dirty dog find at any traditional brick and mortar, even online stores. But caution should be return keyn because of rotten or fake items deals on eBay.A Place to Sell. No matter the coat of our product or services, eBay has various categories channels to sell items. eBays global reach can even move unusual items that atomic number 18 not in demand in our ow n neighborhood in to cash.A Place to Shop. Large variety of items can be found for sale on eBay, many members have discovered that eBay is one of the best place in the world to window or comparison shop. These items include photos, detailed descriptions, and possessor experiences. Because you see lots of the same items side by side in various conditions and know what each one sold or selling for, eBay gives you cortical potential into the real market value of most types of goods around the globe.A Website With no physical building eBay store, Founded in San Jose but now keep out fooling activities from various cities, eBays service exist basically online apart from the delivery of bought and sold items every other network of the business atomic number 18 handled through eBay website.Socially responsible for(p) eBay with its B2C way of handling business has lower the barriers to buying and selling, these bring a massive global aw arness to it business. It also fosters new econo mic opportunities to bursting beas and brings cultural understanding between different populations. This has made eBay one of the worlds most interesting and exciting trans-national ambassadors.3. THE IMPACT OF DIGITAL MEDIA ON EBAYeBay is a cutting edge in commence by selling almost everything be it of what nature with its presence in every corners of the globe with no physical store, with limited staffs but get together it numerous customer worldwide. But how is this possible?Social Media Marketing Recent addition to organizations plans. Integrated marketing communications is a practice organization bring home the bacon to connect with their target markets.Integrated marketing communications coordinates promotional elements, advertising, personnel selling, public relations, publicity, direct marketing and sale promotion. Increasingly viral marketing campaigns are also grouped into integrated marketing communications for eBay. The growth of well-disposed media has impacted th e way organizations go, the mesh provide set of composition which enable persons to develop social and business platform, share knowhow and collaborate on project online.Cell Phones Usage has also be abide by a benefit for eBay media marketing. Today many booth phones have social networking capabilities, individuals are notified of any happenings on social networkingsites through their cell phones in real-time. This constant connection to social networking sites means products and companies can cease slightly remind and update followers about their capabilities, uses, importance, etc. Since cell phones are connected to social networking sites, advertisements are always in sight.Computers The use of computer has come to stay in our daily life be it at home, offices, school, this is one of the basic tools used by eMarketers worldwide, eBay uses the help of computer since they dont physical store to carry out their daily business and this is done by logging into their website by t yping in the URL address with an access from ISP provider.Once logged in, you see various categorizes of product, prices, description of items and options of payment of items bought. Buying of items online and shipping to every part of the globe is an everyday activity at just by the use of a computer, Newsweek (2004)Internet Marketing eBay use the internet known as digital marketing, web marketing, and online marketing is the marketing product and services over the internet. Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via netmail and wirelessmedia. Digital customer data and electronic customer relationship management systems are also often grouped together under internet marketing. This market joins the vast idea and technical background of the Internet, including design, development, advertising, and sales.Internet marketing also refers to the placement of media along many differen t stages of the customer engagement cycle through search engine marketing on specific websites.3.1 THE USE OF THE INTERNET BY eBayThe internet as change the landscape of the world in every way things are done in every way things are done globally. Never before have people been able to interact in such a hail effective and comfortable way. The business world as seen a better new of doing its daily activity, business now are done in very short span of time even without the presence of both party at the same place or time. Now it is possible for you to express your own company with a very small financial investment or in some cases even without any start-up capital. eBay use the internet in carrying of its daily business to meet target market and satisfy its customer at a very low cost and maximizing profit.Information mess worldwide are using the internet on a regular basis, with email and search engines as the most popular services. Information is power. People are able to influe nce, direct, convince, educate and manipulate others through one single tool The distribution of information. Email and discussion forums allow people to share their thoughts, ideas and experiences with other people from all corners of the world. Within a relatively short period of time the Internet and its communication channels exit be part of our daily lives as are running water and electricity.Cost Effectiveness The internet is by far the most effective communication tool. If you want to send a earn via conventional or so-called slow mail, it will cost at least around $1 assuming you restrict yourself to two single sheets of paper. displace the same amount of information via email will be up to 100 times cheaper with immediate delivery. In addition to this, email with its numbers of advantages over the slow mailing system of delivery of messages, sending and get a reply on the spot.Online Auction In this massive marketplace, eBay rules the auction sites. According to the Neli son Rating, eBay is among the pass by ten most trafficked sites on the internet. eBay leads the online auction industry with a more than 60 percent share of the market, its closest competitors, Yahoo Auctions, is only half its size followed by Amazon.com, all these are done with the help of the internet and makes eBay smile to the bank on daily basis.Low Cost Operation Running business requires tons of capital no matter the size of the outfit, the business has to pay for rental shops, offices, motor vehicle, staffs, before it can think of making its profit which is the primal idea of the business, but doing online business you cut down your expenses to a very little amount of capital and that is the edge eBay is use to run its operations and has very help the business since it does not have physical presence anywhere, it does its business around the globe and sell lots of items to its customers worldwide. The internet helps eBay in an immeasurable way of cutting down cuts of oper ations and get to all part of the world without even beingness there in presence.4. INTERNET AS A merchandising PUBLIC RELATIONS TOOLSPublic relations is defined as a management function which identifies, establishes and maintains mutually beneficialrelationships between an organization and the public upon which its success or failure depends. Whereas advertising is aone-way communication from sender to the receiver, public relations considers multiple audiences and uses two way communication to monitor feedback and adjust both its messages and the organizations actions maximum benefit.The internet is used as a tool in Public Relations and has replaced the use of paper form of notifications and is carried out in method stated below.Tweeter Social media is a great way to have a conversation with your market and manage connections with prospects, customer, bloggers. Even if you dont join Twitter you can monitor what people are saying company, trends, friends and products. This is q uite useful from a marketing and PR standpoint. Tweeter has a search engine that let you post any information and can be linked to eBays platform.Facebook Business firms states their URLs on cable Tv commercials, were friends and followers can join them on Facebook. This is sharp method way of internet PR, youre a startup entrepreneur, you could start a group to help entrepreneurs connect and exchange ideas. Search to make sure one doesnt exist already in your area. Your friends on your facebook will have first hand information of what is happening around you and your business and will also pass to from friends to friends if even they are not yours. eBay is linked to facebook which acts as an indirect form of PR, Instant message could also take form by chatting on both platform.Email This is the fastest, hear less and cheapest form of PR and e-marketing with the use of the internet, when searching for information or to joint an organization like eBay, Amazon you go through a proces s of filling and providing certain information about yourself and your preference requirement, all these information is kept in their database and at the end you provide your e-mail. The organizations use their database information to communicate with you, through this medium you are updated with the latest information relating to previous request. As you change your preference change it is also updated in their database. eBay use this form of PR to promote their product to you and information is sent to you in respect of delivery of the item you paid for.Website Feedback Various website use a page known as website feedback as a form PR tool to give a comments, complain or report on your experience you may have by and by buying a product or trial of certain items in other for them to know how their customer feel about product bought from them.5. EBAY SWOT compendSTRENGHT The Company use the advantage of Customer Relationship Management (CRM). Both parties (Buyers and Sellers) subs cribe with the company and information needed by eBay on dealers. This is known as Business2Consumer (B2C) of their business. With the strong customer and dealer relationships are based on Consumer2Consumer (C2C) business platform, where good business relationships occurs, where buyers and sellers interchange feedback for each other for the next transaction to take place.WEAKNESSES Organizations works painfully to limit fraud. eBay platform of business is very open to fraudulent activities. But the company act with the issue very quickly. These includes inferior goods being marketed to unknown and suspecting eBayers. Other forms of theft could include redirection of stolen goods. Make it known that fraud and theft are problems with outsiders not eBay. The weakness is that mischievous individuals can exploit the C2C business platform. Many companies, systems breakdowns could disturb the trading transaction of eBay on daily bases. eBay and Paypal have suffered shutdowns and resume br eakdown. As technology improves for the better weakness will be less an issue.OPPORTUNITIES Acquisitions bring new business strategy openings. eBay has into agreement to buy off online telephone company Skype Technologies with a deal reported of about worth $2.6 billion. PC users use Skype to have conversation with each other for no charges and make cut-price calls to handheld cell-phones and fixed landlines once you have subscribe to the services. This will bring in more customers to the business and also make profit to continue to grow.THRATS The world Internet brands, success attract competition. Overseas competitors competing in their home markets have the technical experience that could give them a stronger advantage over eBay. It came to the notice of eBay that it has met with other USA home Internet providers when trading in other international country. Yahoo stand out in the Asian market.Doing the same market is a threat, just like weaknesses stated above, the name is attack ed by mischievous individuals. When e-mail sent to unknown eBayers disguards to come from eBay. Logos, and design of the pages looks just the same. However they are designed so that you input private information that the thieves can use to accesses to passwords and identifications.not all costs can controlled by eBay, example shipping charges and credit card charges. With fuel prices to rise, the customer suffers the increment of delivery and postal charges. This affect the total cost of auctioned items very expensive. When provider of credit card merchants like Visa or Master-card decide a charge for online business transaction the total cost of the same items would increase with a negative effects on the final customer of the product and will make eBay loose some of its future consumer and will affect the profit and share value of the company.6. CONCLUSIONEBay is well aware that in order for the company to maintain its competitive advantage and make it sustainable in the long run, the company must take advantage of the changes at the corporate, organizational and business levels. EBay embraces the five building blocks which are applied randomly passim eBays history improvisation, co-adaption, regeneration, experimentation and time pacing as evident by the strategies discussed. The company also embraces the 10 principles of competing on the edge about strategy, organization and leadership.With all hands on deck EBay can go further if the managing, marketing department embrace more with its IT department by merging with more social media platform not just their website because social website break more distance with communities of friends of my friends.Security department should work more bringing down the risk of internet fraud, this is one area of online business transaction that turn people away from buying online, because nobody wants to their money to end up on the place aft(prenominal) paying for an item or product.
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