Case study Canadian Food Example | Topics and Well Written Essays - 1250 words

Canadian Food - Case Study Example Due to its expansion, CFHI has observed an increase in its operational needs and tasks which are similar to those faced by expanding for-profit organizations. For the expansion to be successful CFHI would have to reach as many donors as possible and this would be made possible due to speedy and efficient website techniques. Another need of CFHI is the limited efficiency of it`s IT department which hinders the growth of the organization as a whole. These limitations are often faced by for-profit organizations due to their expansion plans and strategies. Another need of CFHI is to improve its communication process with its customers, the donors, which can be done through immediate update of its website as soon as any disaster happens. These needs of CFHI are quite similar to those faced by for-profit organizations. 2. Compare donor loyalty to customer loyalty. The customers of CFHI are its donors who contribute funds which are further processed by the organization for relief works. The refore, it is essential for CFHI to maintain good relationships with its customers who are the donors. Just like for-profit organizations, it is really important for non-profit organizations to keep a strong clientele and maintain good relations so that the customers are loyal with the organization. CFHI should also keep the donors satisfied because without their donations the organization would not be able to carry out its operations and thus, achieve its objective (NON-PROFIT: Donation loyalty, 2013). In order to keep the donor satisfied and hence, loyal with the business, the organization needs to maintain strong relationships with them and provide more opportunities to them (Building donor loyalty, 2013). The organization can do this by keep itself updated with the level of technology in the market. Customer loyalty is when the customers keep buying the products from one supplier instead of buying it from different suppliers. The purpose or the main motive of customers is to get the maximum benefit from their purchasing power (Customer loyalty and retention, 2013). However, the main motive of donors is to contribute their funds for the betterment and benefit of not themselves, but for the people living in disaster affected areas. Therefore, the major factors affecting donor loyalty include how well the organization makes use of the funds and their experience in providing relief work. The organizations need to make as much information available for the donors as possible so that donors can make proper and well-thought decisions about their donations. 3. Why does real-time data matter to donors? The customers of CFHI are its donors and without the support of its donors, the organization would not be able to achieve its mission and objectives. It is extremely important to keep the donors satisfied by regularly updating the website and providing real time information for the donors (Alan Cole, 2012). This is because donors would only help by contributing money if these donors trust the organization and believe that the organization would use the funds for the maximum benefit of the people residing in disaster struck regions. The donors need to know the current statistics as to how the organization used its past funds and donations. The donors need to know the current funds required by the organization and the ways through which the donors can help depending on the disaster involved. Without real time informa