Case Study No. 1, McDonalds Senior Restaurant (p. 648)

No. 1, McDonalds Senior Restaurant (p. 648) - Case Study Example of McDonald’s would not suffer as a result of this strategy since the senior citizens flock the restaurant in the morning when young customers do not usually come. Lisa should encourage senior citizens to come and enjoy their meals at McDonald’s. This is because the restaurant would not want to be famous for its discrimination against its customer based on their age. Also the senior customers usually leave before noon which is already a slow time for the restaurant. Lisa is getting a good opportunity for her slow time and should bank upon it. Since the senior customers spend as much as normal customers, she would not have to worry about generating profits and sales for the restaurant. Bingo games would be a suitable activity for senior citizens and would act as a promotional campaign to attract such customer (Clow and Baack, 2011). She could further use the idea of bingo game to her advantage. She could do this by allocating a special time for the bingo game, one when normal customers usually do not visit the restaurant. By doing this, Lisa would be ensuring that her senior customers prefer to come during this time and do not crowd the restaurant during the peak hours when young customers visit. Since young customers usually visit after noon, Lisa should not have to worry about crowding discouraging the young customers or that her restaurant would be labeled as ‘an old people’s