'Fret and Regret\r'

'Case-1 Fret and Regret 1. Explain in detail using concepts from the course what the problem Ian is face up with. Ian has 2 major problems; he doesnt want to delectation I reverberate 4S instead of coltsfoot S2 and he doenst want to stony-broke Molly’s heart. First problem is about(predicate) his person-to-person taste and desires. Ian thinks that with wandflower S2 he shag benefit from especial(a) technological advantages such as 4g, extra storage and estimator remote contrale. This shows that in Ian’s opinion Galaxy S2 has better fictional character rather than Iphone 4S. Another reason about Ian’s preferance is Galaxy S2 has bigger screen.So in his opinion Galaxy S2 is more succesfull than Iphone about designing. In terms of applied science and design Galaxy S2 seems more attractive to Ian. The situation is that these two smart phones both have comparative advantages to each other and price is the same. At this point, personal taste becomes impo rtant and that is why Ian prefers Galaxy S2. present moment problem is about ethics. Molly bought pricy, usefull and one of the surpass smart phones; Iphone 4S to make Ian happy. She sacrifised her money and eon in order to impart perfect present. So if Ian ex convinces the phone that would make her sad and her efforts would be in vain. . Should Ian change the phone or keep the phone? once more use as many concepts from the course as are relevant. Ian’s consumer behaviour depends on; sucker, his personality, his young lady and technology. According to the case if he whole considers brand and technology his prize would be Galaxy S2 for sure. however if he considers all of these points and gathers more information, rational choice would be Iphone 4S. For that reason Ian should keep the phone. He didnt give Iphone 4S enough credit and he admitted that he has opposition for apple products; proof of prejudice.Also Ian didnt do enough market research so he has some imp ose on _or_ oppress informations about Iphone 4S’s technology. You can have computer remote apps and extra storage options unlike Ian’s claims. Before buying new products, awareness, interest, evaluation, trial and borrowing should be the process. Ian skipped trial and evaluation parts and only paid attention to interest. While purchasing expensive and to be used for a long time products these steps shouldnt skip. Bigger screen and some extra features directed him to want Galaxy S2. But he also stated that these phones are identical in terms of functionality.Ian realised he needs a phone and briefly searched for Galaxy S2. He was in the second step of the buyer decision process. He should have asked his Iphone 4S and Galaxy S2 user friends, arise more information and try Galaxy S2 before do final decision. Since there is no time go forth for evaluating alternatives, he should keep Iphone 4S and doesnt make sad Molly. If he exchanges the phone he might regret from G alaxy S2 and also broke his girlfriends heart. So instead of pickings those risks, he should continue with the phone which he started to get used to.\r\n'